On Friday (29/11) evening we discovered that parts of H&M’s newest baby’s clothing line looks just like Camilla’s Littlephant design sold at Lindex last Christmas. Unable to get a response from H&M, we posted what’s happened on Instagram @Littlephant_team, images of the dress and harlequin-styled trousers that’s been copied.
Within two hours, over a thousand people responded and thought this was wrong and upsetting. After several e-mails and media reporting about it we finally received a reponse from H&M on Wednesday evening. H&M decided to recall the clothes and they have apologized to Camilla.
Read what´s been reported in media so far: