Press Archive

2013-12-05 H&M recalls clothes due to Littlephant claim of copying

Littlephant_copyed by H&M_Newsletter


On Friday (29/11) evening we discovered that parts of H&M’s newest baby’s clothing line looks just like Camilla’s Littlephant design sold at Lindex last Christmas. Unable to get a response from H&M, we posted what’s happened on Instagram @Littlephant_team, images of the dress and harlequin-styled trousers that’s been copied.

Within two hours, over a thousand people responded and thought this was wrong and upsetting. After several e-mails and media reporting about it we finally received a reponse from H&M on Wednesday evening. H&M decided to recall the clothes and they have apologized to Camilla.

Read what´s been reported in media so far:

The Wall Street Journal

The Local

Tv4 Nyhetsmorgon




Dagens Nyheter

2013-09-30 New Littlephant Kronan City Saga


A new Littlephant Kronan City pram and stroller is getting ready! Camilla Lundsten has designed the Saga fabric and all accessories for the stroller and the pram.White_spac_630x20e

“The inspiration to Littlephant’s Saga textile comes from the stories my parents used to tell me when I was a child. Stories that expanded my imagination and took me to the savanna. Where exotic elephants and the people living there had created natural trails in the landscape, to the sound of crickets and views of golden sunsets.

I hope that the happiness I felt when designing the Saga print will spread to those parents and kids who choose the stroller and pram as their every day companion. And that my Saga design will inspire parents to create spontaneous stories them selves” Camilla says.

Kronan City Saga is only 56cm wide and one of the most slim stroller and prams on the market. It´s perfect for total mobility and comfort when living in the city, with it´s swiveled front wheels and spacious interior. If you want to buy the pram or the stroller check out